The menu is hidden in a PDF
On mobile, customers zoom, lose time and leave before they reach your dishes.
Creative studio in Lisbon · Restaurants and local business
Websites that turn Google searches into booked tables.
Himura builds fast, clear websites designed to convert. Your customer finds the menu, understands the value of the room and books, without calling anyone.
- Initial review at no cost
- Online in 7 to 15 working days
- Price fixed before work starts
The customer journey
More enquiries.
Fewer missed opportunities.
Fewer missed opportunities.
- 3 sto decide whether to stay on your page
- 7 daysfor a simple website to go live
- €0cost of the first review
ExperienceOver 10 years in design and technology
FocusHospitality, retail and local services
The service is rarely the problem
The problem is what your customer cannot understand in 20 seconds.
Bookings depend on the phone
No one can answer during service. The intent was there, but the table was booked somewhere else.
The website undersells the business
A great experience looks ordinary when photography, copy and presentation do not support it.
Google receives unclear signals
Without local structure, consistent information and good performance, your business is harder to find.
Before
- Menu in a PDF, unreadable on mobile
- Bookings only by phone, during service
- Outdated photography with no direction
- Opening hours differ between site and Google
- Slow site with no decent mobile version
After
- Browsable menu with sections and highlights
- Online bookings 24 hours a day, with confirmation
- Visual direction that matches the room
- Consistent information across every channel
- Fast loading, built for mobile first
What changes
Your website starts answering before anyone picks up the phone.
- Clear menuCustomers quickly understand whether the restaurant is right for them.
- Immediate contactBook, call or send a message without searching.
- Visual trustThe value of the business is visible before the visit.
- Local presenceConsistent Google, map, opening hours and business details.
30 second diagnostic
Find out what is holding back enquiries.
Tick what you recognise. No data or email needed to see the result. At the end your answers travel into the form, already filled in.
Three directions, three businesses
I do not use the same template for everyone.
Each project was designed around a different positioning, atmosphere and customer. All of them are live and can be tested now, including bookings and the management panel.
These three restaurants are demonstration projects. I built them in full, genuinely working, to show the standard of the work without exposing client businesses. Book a table, open the panel and watch the booking arrive. This is exactly what you get.
Japanese restaurant · Algés
NAMI 38
A refined bilingual experience with step by step online booking and a management panel.
- PT + EN
- Online bookings
- Management panel
Goal: turn premium positioning into direct bookings, with no middlemen.
Portuguese cuisine · Lisbon
PÁTIO 1755
Lisbon tradition presented with care, a visual menu and complete management.
- PT + EN
- Visual menu
- Local SEO
Goal: give weight to a historic house and capture both tourism and neighbourhood regulars.
Neighbourhood tavern · Algés
Adega Típica
A lively identity connected to the grill, the countryside and the energy of the house.
- HTMX
- Bookings
- Panel
Goal: show that a neighbourhood business can have first class digital presence.
I also do visual direction and content management for social media, which is the work behind the monthly plan. The example lives on Instagram @tales_of_the_veil.
Clear pricing
Fixed price before work starts. No artificial packages.
You know from the beginning whether the investment makes sense. We then shape the project around your business, with no hidden fees or mandatory subscriptions.
For businesses that need to exist properly, now.
- One page website, designed from scratch
- Digital menu that works on mobile
- Contacts, map, opening hours and direct links
- Local SEO foundations
- Contact form with anti spam
- Online in around 7 working days
Agreed scope
- One page and one language
- One consolidated round of changes
- Copy and photographs supplied by the client
- No booking system and no bespoke features
- Domain and hosting contracted separately
- 15 days of support after publication
For restaurants that want bookings without depending on the phone.
- Everything in Essential
- Full website with multiple sections
- Online bookings with confirmation and time slots
- Management panel to see and handle bookings
- Bilingual PT and EN version
- Sectioned menu and house gallery
- Advanced local SEO and structured data
- Online in 10 to 15 working days
Agreed scope
- Up to 5 pages or main sections
- Two consolidated rounds of changes
- Translation supplied or approved by the client
- Panel for bookings, opening hours and closed days, no invoicing or POS
- Domain and hosting contracted separately
- 30 days of support after publication
Equivalent to a handful of recovered tables per month.
So your digital presence is never left to chance.
- Management of one social account
- Monthly content planning
- 4 posts per month, with design and captions
- 1 monthly update of the Google Business Profile
- 1 small website change, up to 30 minutes
- A simplified monthly report
- No mandatory lock in
Not included
- Photography and video production
- Daily stories and replies to messages or comments
- Ad campaign management and ad spend
- Structural changes to the website
- Anything unused in a month does not carry over
All figures are starting points and are fixed in the proposal, with the scope written down before work starts. Domain, hosting and external services are agreed separately. Professional photography and the other add-ons are quoted separately, only when they are needed.
Opportunity calculator
How much could you be losing every month?
Three of the figures are numbers you already know from your business. The fourth is the only assumption in the calculation and it is yours to set, so the result never depends on anyone's optimism.
- One unanswered call per service day is roughly 6 tables a week.
- In this scenario, a handful of recovered tables can cover the website investment.
Add-on services
Extras you can attach to any plan.
None of these services is mandatory and none is added without your approval. They are quoted separately, inside the same proposal, so the price of the plan stays the price of the plan.
Professional photography
On requestA website only shows the quality of a venue if the photographs show it. The session is commissioned from a photographer and I handle the link to the website: what is worth shooting, the order it appears in on the pages and how the files are prepared for Google and social media.
The final figure depends on the location, the length of the session, how many dishes or products are involved and the number of final images. Travel, models, props, food styling and special productions are quoted separately. Availability and travel are confirmed before the proposal, which is why there is no list price here: you get the quote once I understand what you need.
Can include
- Alignment meeting and visual planning of the session
- Photographs of the venue, the team and the details
- Photographs of dishes, products or services
- Selection and editing of the best images
- Files prepared for the website, Google and social media
- Digital gallery to download
Paid traffic management
from€349/monthSEO fills the room with people who were already looking. Ads fill the room on the nights nobody is looking. I run Google and Meta campaigns against one declared goal — usually bookings on quiet nights, seasonal menus or groups — and stop whatever does not pay for itself.
It only makes sense once the website converts. Sending paid traffic to a page that does not generate enquiries is the fastest way to burn money. If you are not there yet, I will say so instead of selling you the service.
The fee is management only. The ad spend is paid by you, directly to Google and Meta, and never passes through me. I recommend starting at €300 to €500 per month of spend so there is enough data to decide anything. Campaign setup is charged once, in the first month, from €290. No lock-in: give 30 days' notice and it stops.
Included every month
- Google Ads on search and Maps, for people looking nearby
- Meta Ads (Instagram and Facebook) by geographic radius
- Conversion tracking: bookings, calls and forms
- Ad copy and creatives built from what you already have
- Weekly review, cutting whatever does not convert
- Monthly report with cost per enquiry and per booking
Not included
- The ad spend itself, paid by you to the platforms
- Video and photography production for the creatives
- Organic social media management, which is the Local Presence plan
- Guaranteed position, volume or result. Nobody can promise that honestly
Maintenance and hosting
from€49/monthManaged hosting, SSL certificate, regular backups, technical updates, monitoring, email support and one small change per month, up to 30 minutes.
Google Business Profile
from€149Profile setup or review, the right categories, opening hours, services, organised photographs and a template to ask for reviews.
Campaign landing page
from€290A page dedicated to one specific goal: Christmas menus, New Year's Eve, group bookings, events, catering or brunch.
Booking integration
from€120Connection to the platforms you already use, booking button, custom form and email notifications. External subscriptions not included.
English version
from€150Creation of the English version, language switcher and basic optimisation of titles. Full translation is quoted separately.
Menu organisation and migration
from€120For menus that only exist as a PDF or as photographs. Categories, dishes, prices and allergens organised before publication.
Smaller pieces of setup
- Copywriting from€150 Core messages, home page copy and calls to action.
- Extra page from€70/page About, team, events, catering, services or frequently asked questions.
- Professional email from€59 An address on your own domain, set up on computer and phone.
- Digital menu with QR code from€79 A QR code linked to the website menu and a print ready file.
Every add-on is a starting point and is fixed in the proposal, with the scope written down before work starts. Work outside the approved scope is charged at €40 per hour and never goes ahead without prior approval.
When the project is bigger
Several locations, brand, strategy or bespoke systems?
Himura is for local businesses with one venue and a small team. When the problem is launching a development, repositioning a hotel or building a complete commercial system, the work moves to INARI, the studio I co-founded. I tell you which of the two fits during the free review.
INARI demonstrations: hospitality real estate
Risk on your side: none
Three commitments I put in writing.
Fixed price
The figure is agreed before work starts. If the scope changes, I say so before proceeding and you decide.
You own everything
Domain, content, access and code stay with you. No closed platforms, no mandatory subscriptions.
Only if it makes sense
The free review may conclude that you do not need a new website. If that is the case, I will say so plainly.
A simple process
Your time should stay focused on the business.
Four steps, no unnecessary meetings and no jargon.
- 01
Free review within 24 hours
You send the link or the name of the place. You receive a written read of what is holding back enquiries.
- 02
Proposal with a fixed price
Scope, timeline and figure defined. No small print and no extras appearing at the end.
- 03
I build and show early
You receive a concrete first version. We refine what matters without turning the project into a maze.
- 04
I publish and hand it over
Domain, website, access and instructions. You stay independent, with support if you need it.
Who will work on your project
There are two of us. You always speak with whoever does the work.
I am André. I have worked across design, technology and business for more than a decade, including marketing, digital products, user experience and development. That helps me treat a website as a commercial tool, not an isolated visual piece.
I created Himura Creative Studio to work with local businesses without the usual agency distance. There are no account managers in between: the person who analyses the business is the person who designs and builds it. We are a small team on purpose, which is why we take on few projects at a time.
In 2018, MAGG interviewed me during Web Summit about a technology project connecting professionals and customers. I am also a co-founder of INARI, a studio for larger strategy, brand and digital projects.
André Pires
Founder. Strategy, design and development.
Rute Silva
Content and social media. Copy, planning and digital presence.
Frequently asked questions
Answers before the first conversation.
If your question is not here, write it in the form. I will answer it anyway.
What exactly does the free review include?
A written read of your current website, Google profile and digital presence, with the concrete points holding back enquiries and the order to fix them. It arrives within 24 working hours, commits you to nothing and requires no call.
How much does a restaurant website cost?
Projects start at €399 and usually reach €900 depending on content, languages, online booking and management features. If your request goes beyond this range, I will tell you before we proceed.
How long until the website is online?
A simple website can be ready in around 7 working days. Projects with bookings, multiple languages or more content usually take 10 to 15 working days.
Will the website appear on Google?
I deliver a strong technical foundation, structured data, good performance, local content and preparation for Google Business Profile. No serious professional can guarantee first place; results also depend on competition and ongoing reputation.
Will I own the website and domain?
Yes. The domain, content and agreed project assets belong to you after the agreed payment. Delivery is not used to lock you into a monthly subscription.
What if I know nothing about technology?
That is the most common case and it is not a problem. I handle the domain, hosting and publishing. At the end you receive simple instructions and, if you prefer, I make the updates myself.
Do I need finished copy and photography?
No. I can organise existing information, help write the copy and define the exact photographs needed. Photography or more extensive content production can be quoted separately.
Are the portfolio restaurants real clients?
No. NAMI 38, PÁTIO 1755 and Adega Típica are demonstration projects I built in full, genuinely working, with bookings and a management panel. I would rather show work you can test right now than expose client businesses or fill the page with screenshots. What you see is what you get.
What if my project is bigger than this?
If it is a hotel, a property development, an exporting manufacturer or a multi service clinic, the right fit is INARI, the studio I co-founded, with a nine person team and projects from €12,000. I will tell you that during the free review, even when it means not taking the project.
Do you work outside Portugal?
Yes. I work remotely with businesses across the European Union and deliver the project in English or Portuguese.
How does payment work?
Half at the start and half at publication, with an invoice. No mandatory subscription on the website plans.
Free initial review
Tell me about your business.
Send your current website, Instagram profile or simply the name of the business. I will reply with a direct view of what could improve and the plan that makes sense.
No mandatory call.You receive a concrete answer first. Then you decide whether you want to talk.
- Reply within 24 working hours
- Your data is never shared or used for other clients
- No commitment and no cost