Hair and aesthetics · Lisbon
Atelier Áurea
A high-end beauty studio in Lisbon, for skin, hair and body. The challenge was to sell high-value treatments without looking like just another salon, and to take booking out of private messages.
Demonstration project
Summary
Services with price and duration, five-step booking and a dashboard.
- Goal
- Show the care, the technique and the setting before the first visit, so the choice is not made on price.
- Expected result
- More online bookings, better qualified, and fewer repeated messages on Instagram.
- Services
- Strategy · Art direction · Design · Development · Online booking · Dashboard · PT · EN
This is a demonstration project: the business is fictional, but the website is real and it works. You can test the whole journey, including the management area, without leaving any personal data.
The case
From problem to result.
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01 — Problem
Without method, benefits and proof, beauty services all look the same and the comparison comes down to price. Booking happens by message, with several exchanges to agree the treatment, professional, day and time, and trust arrives too late.
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02 — Strategy
Organise treatments by result, time and investment, show the space and the process, and design a booking flow on a par with paid platforms, but inside the studio's own website.
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03 — Solution
An editorial website with five signature treatments, each with duration and price, and a five-step booking: treatment, professional, date, time and details. From choice to confirmation in under two minutes. Bookings arrive in a dashboard with an overview and upcoming sessions.
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04 — Result
Clients choose the right treatment before the appointment, and the studio receives complete bookings, with no back-and-forth by message. Price stops being the first question.
Screens
Designed for mobile first.
Most visits arrive on a phone. The whole journey was designed there first.
What it has
Main features.
- Treatments with result, duration and price
- Five-step booking
- Choice of professional and time
- Dashboard with bookings and upcoming sessions
What we would measure for a real business
As a demonstration, there are no client results to show, and we do not invent numbers. For a real business, this is what we track from day one:
- Online bookings per week
- Bookings by treatment
- Messages asking for information
- No-show rate
Test it before you decide
Open Atelier Áurea and go through the whole journey.
Want something like this for your business? See the solution
Free review
Want a website like this for your business?
Get a written review of your website and online presence, with what we would do first. No commitment.
- What is costing you enquiries, in plain language
- The order we would fix it in
- A realistic scope and price, if it makes sense
Reply within 24 working hours
Rather talk now? WhatsApp +351 918 522 032 · andre@himuracreativestudio.pt