Dental clinic · Lisbon
Clínica Oris
A contemporary dental clinic in Avenidas Novas. In a sector where patients decide whether to trust a clinic before they call, the website had to be calm, clear and responsible in the way it talks about treatments.

Demonstration project
Summary
Treatments explained accurately, appointment requests and a reception dashboard.
- Goal
- Give confidence to people who dread a first appointment and lead them to book, already well informed.
- Expected result
- More first-appointment requests, with context, and fewer calls just to ask questions.
- Services
- Strategy · Content architecture · Design · Development · Appointments · Reception dashboard · PT · EN
This is a demonstration project: the business is fictional, but the website is real and it works. You can test the whole journey, including the management area, without leaving any personal data.
The case
From problem to result.
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01 — Problem
Dental clinic websites tend to swing between technical lists nobody understands and promises that the law and professional ethics do not allow. Patients cannot find what they need to take the first step: what happens at the first appointment, who will see them and how long it takes.
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02 — Strategy
Organise treatments by the patient's need rather than by speciality, explain the process in four steps (request, confirmation, assessment and plan) and show the team and the technology as proof, without exaggeration.
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03 — Solution
A bright, calm website with six treatment areas in plain language, a technology section (intraoral scanner, 3D imaging, digital planning) and a short appointment request with a clear privacy notice. Reception works in its own dashboard with the diary, new requests and the day's tasks.
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04 — Result
Requests that arrive with the need and the preferred time already stated, ready to confirm. Patients know what to expect before they arrive, and reception stops repeating the same explanations on the phone.
Screens
Designed for mobile first.
Most visits arrive on a phone. The whole journey was designed there first.



What it has
Main features.
- Six treatment areas in plain language
- The first appointment explained in four steps
- Appointment request with a privacy notice
- Reception dashboard with diary and requests
What we would measure for a real business
As a demonstration, there are no client results to show, and we do not invent numbers. For a real business, this is what we track from day one:
- First-appointment requests per month
- Time to confirmation
- Requests by treatment area
- Question calls versus online requests
Test it before you decide
Open Clínica Oris and go through the whole journey.
Want something like this for your business? See the solution
Free review
Want a website like this for your business?
Get a written review of your website and online presence, with what we would do first. No commitment.
- What is costing you enquiries, in plain language
- The order we would fix it in
- A realistic scope and price, if it makes sense
Reply within 24 working hours
Rather talk now? WhatsApp +351 918 522 032 · andre@himuracreativestudio.pt